Verifalia blog

The importance of email marketing is indisputable. But how you execute your email marketing strategy is what determines the success of the campaign. Just sending emails regularly won’t do the trick. You need to dedicate your attention to details that can make or break your email marketing such as the subject line.

If you're wondering what’s the deal with email segmentation, why it matters for you and how to do it... then this guide is exactly what you need. In this blogpost, you will learn what is email segmentation, what are the most used segments and how to segment your email lists.

Email clients have built mobile applications that people use to access their email accounts and this way, people don’t have to log into their desktop computers to read their emails. That is why we write our tips on How To Make Mobile Friendly Emails For Your Marketing Campaign.

Let’s see what are the most common reasons your subscribers choose to opt out and why this can be a way to improve the quality of your email list!

Writing emails can be stressful and time-consuming. You can write and re-write your emails as many time as you wish but if you don’t apply some effective techniques it won’t get you anywhere. That is why you can use our tips to give your recipients something they’ll actually want to click on and read.

Email is not dead and is here to stay. That's why is very important for marketers to know how to distinguish facts from myths. In this article, we'll try to clear up some of the myths that have been repeated so often that they’ve become “facts.”

One of the biggest mistakes most online marketers do these days, is thinking that e-mail marketing is dead. Well, let me tell you something, email marketing is still one of the most successful digital marketing tactics you can do for your business.

The holiday season brings 50-100% more revenue for online and offline stores than the rest of the year. An important part of that revenue increase certainly comes from the emails sent during this important period: with all those holiday emails coming in, what can you do to make sure your emails get in front of your customers' eyes?

With Black Friday and Cyber Monday getting closer and closer, you need to get ready with a very good marketing plan if you want to boost your sales this year.