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When Ray Tomlinson sent the first email in 1971, not he or anyone else could have predicted that email will grow into an effective marketing channel for businesses. If you’re looking to take advantage of this trend to make your sales strategy more convincing, here are ten email marketing trends that you should maximize to boost your sales.

How do recipients decide whether to open an email? Their decision depends on the subject line of the message. How to create a gripping one?

So, what do Millennials think about email marketing in 2021? Is it what they are looking for and expecting to see from brands? The thing is, Millennials are okay with email marketing in 2021 only if it follows a few rules and it answers some of the most important needs they have.