Verifalia blog

The holiday season brings 50-100% more revenue for online and offline stores than the rest of the year. An important part of that revenue increase certainly comes from the emails sent during this important period: with all those holiday emails coming in, what can you do to make sure your emails get in front of your customers' eyes?

With Black Friday and Cyber Monday getting closer and closer, you need to get ready with a very good marketing plan if you want to boost your sales this year.

Mistakes can happen from time-to-time, even for email marketers. An invalid link, a misspelled word or even a broken image. The important thing to do when this happens is to take a breath and try not to panic. Let's discover in this post what you should do when email marketing mistakes happen.

Omnivore, Mailchimp’s abuse-prevention system, acts like a filter and checks every email list uploaded to the system. It uses artificial intelligence to find email addresses triggering complaints (bounce, blacklisting, spamtraps). If you receive an Omnivore warning, don’t ignore it!

One of the most common challenges for email marketers is finding ways to reduce email bounce and making sure that the emails will reach the inbox. Communicating with prospective customers lays the foundation of any email marketing campaign - but a high bounce rate could limit your reach.

Dealing with international email addresses is not a simple task. An email address can often be misspelled or simply written in a foreign language. And the simple fact that many international email addresses are foreign to us means that we are unable to recognize when something is wrong.

Did you know that basic information such as email addresses are classified as “personal data” and you need to collect and share them in a way that complies with the law? It's not worth to take the risk.

As an email marketer, you'll sometimes have risky emails on your list such as role-accounts emails, disposable email addresses and email servers setup as a catch-all server. By sending emails to those risky addresses, you may hurt your sending reputation and experience other issues: read this post to learn more about some of the most common risky email addresses.

Catch-all emails can result in bounces and damage your deliverability. But they aren't all bad. Learn to develop a custom plan for your business.