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Too often, many businesses either forget to send a confirmation email, or just don’t think about the benefits of writing one. This essential guide will cover the basic steps you must follow when it comes to creating confirmation emails.

Lead generation is hard. With so many other businesses trying to get your target audience to listen to their offers, it’s becoming increasingly difficult to attract the attention of prospective customers and convince them to buy.

Customer testimonials are often underutilized in email marketing despite their effectiveness. These testimonials from customers who have purchased and tried your products or services offer valuable social proof. For this reason, testimonials are incredibly persuasive tools to leverage in email marketing.