Emailing is a go-to technique of every business owner and marketer. Because of that, people often get too many emails and ignore most of them. Here is when you ask the question can you create an email that will instantly attract and retain the attention of recipients?
Yes, you can.
There is more to it than just getting the recipients to open your email. You want to interest them in what you want to say. The way to do that is to apply effective email copywriting.
Here are some of the best and most powerful techniques you can use to engage your readers.
1. Compel them with the subject line
If your subject line isn’t persuasive enough to get your recipients' interest, then all the effort you invest in the content will be in vain.
One of the most important tips is to keep the subject line concise. Statistics actually show that emails with just 3 words perform best.
You’ll also want to add some urgency if you want to stand out (if it is applicable of course).
Let’s say that you are in the sales business. Adding words such as “act now”, or “50% off in the next 30 minutes” will get the recipients’ blood flowing, urging them to take action.
Besides that, try to keep it as original as you can. Don’t be afraid to add your own twist to it.
2. Make it relevant
This is applicable to both the subject line and the email content. We live in a fast-passed world and people don’t have time to lose on irrelevant information.
Keep your email copy direct, clear, and relevant. If your recipients notice that you are beating around the bush they’ll easily click that X button.
Be open about your intentions and let them know right away what is the purpose of your writing.
3. Segment the recipients
Sending the same generic email to all of your recipients won’t do the trick. You need to go beyond that.
Segment your subscribers and list of contacts based on their interest, age, gender, purchase history, etc.
MailChimp pulled data from their users who use list segmentation and discovered that segmented campaigns had open rates that were 14.37% higher, clicks that were 64.78% higher, and 8.98% lower unsubscribe rates than non-segmented campaigns by the same users.
You just need to use an email service provider that allows you to do that.
4. Focus on the reader
When writing the email copy, pay attention that your focus is on the reader and not on your business.
Emphasize what they will get from your service or information you are sharing. Here are examples of what you should and shouldn't do:
- DON’T: We currently have a 50% sale.
- DO: You can get a 50% discount if you act now.
You can easily spot the difference. Let them know that what you offer is for their own benefit and not for your intention to sell or achieve something.
5. Add a call-to-action
If you want your readers to act on your offering then you should add a call-to-action. Pay attention that it is a CTA, meaning that there should be only one.
Adding too many CTAs will only discourage them from taking an action because it will seem like too much work. Place a single and simple CTA which will lead them directly to the place where they should go. That should be more than enough.
6. Use plain language
There is no place for jargon, buzzwords, and acronyms in your email copy. Write in such a way that everyone can understand whether they are 17 or 70 years old.
Also, try to avoid any technical terms or abbreviations which might confuse them. If you think you need some help to simplify some of the wording, you can always turn to online services for help.
Just remember to use simple and easy-to-understand language and you’ll have nothing to worry about.
7. Allow readers to get to know you
When you introduce yourself to the readers and let them know who you are it will be harder for them to forget you.
This doesn’t mean that you should go in detail and explain your whole life history. Just let them know that there is a human behind that screen.
Start your email with a sentence or two about who you are or end your email with the same explanation, depending on the email copy.
It will help you to form a connection with readers and win some conversions.
Conclusions
Writing emails can be stressful and time-consuming. You can write and re-write your emails as many time as you wish but if you don’t apply some effective techniques it won’t get you anywhere.
Writing emails can be stressful and time-consuming. You can write and re-write your emails as many time as you wish but if you don’t apply some effective techniques it won’t get you anywhere. That is why you can use above-mentioned tips to give your recipients something they’ll actually want to click on and read… and don’t forget to avoid the most common email marketing mistakes.