Verifalia blog

Cold emails are very useful for businesses because they help reach out to an audience that is unfamiliar with your brand. They help increase brand exposure and sometimes, they can convince a recipient to buy your services or to accept your proposal. Besides, cold emails are less intrusive than cold calls.

Any business can use this simple channel to interact with their audience and promote their brand. It is a well-founded, trusted method of marketing, with a relatively high return on investment (ROI) when compared to other digital marketing platforms.

Cold email marketing is still a valid approach in the modern business world. That said, old errors are still being made. When writing cold emails, avoid these etiquette mistakes at all costs.

It’s important to keep communicating with your clients and keep delighting them with your dedication. They need a seamless experience and a friendly presence, so that’s what you should strive for. So, if you want to maintain that great communication with your clients, here are some emails you have to send.

Email marketing automation is when you create automated emails and drip campaigns that go out to your business’s clients when they do certain tasks or actions on your site.

When you want to harness the power of email marketing to land a new client, it might seem like all you need to do is tell them everything about you. Surely once they hear from you they’ll find it impossible to resist paying for your products and services, right? Wrong.

Once embedded on your website, our new magic email validation widget will automatically block invalid and disposable emails while people enter them on your contact form or sign-up page, by checking in real-time whether they are deliverable or not. No coding skills required - you will love it!

Do you have an email list that needs to be cleaned, but you have no idea where to start, what is it and why do you need to do it?

The importance of email marketing is indisputable. But how you execute your email marketing strategy is what determines the success of the campaign. Just sending emails regularly won’t do the trick. You need to dedicate your attention to details that can make or break your email marketing such as the subject line.