Verifalia blog

Articles and stories about email verification, data quality and email marketing, from the Verifalia team.

8 Actionable Email Marketing Strategies To Create Engaging Newsletters

Email marketing continues to be one of the most effective marketing strategies available. Not only is it cheap and easy to use, but most consumers prefer to receive updates via emails. Newsletters offer subscribers a fantastic way to remain informed about your business, whilst also allowing you the opportunity to improve your relationship with them. Here are 8 actionable strategies you can use to help you create engaging and effective newsletters.

How to Unify Push Notifications and Email

To make your business succeed, you should build your marketing strategy in the way it will meet the high expectations of your target audience. You should consider teaming up email marketing and push notifications to communicate your brand message in a consistent and meaningful way.

10 Tips to Build a Successful Email Marketing Strategy for Your Business

Email marketing can be extremely valuable to your business if done right. Considering the amount of email that people receive, you need to work on an effective email strategy. Your emails need to stand out and lead to the desired action. For that reason, you need to take certain steps to achieve that goal.

7 Email Signature Mistakes to Avoid

February 28, 2020

Try avoiding these seven mistakes when you use your email signature. You might definitely be surprised to see the common mistakes that are made with these signatures!

How to Fix the Most Common Email Marketing Mistakes

February 14, 2020

Email marketing is vital to keep your brand at the forefront of people’s minds and bringing customers back to your website. Due to the number of variables that may affect your email marketing, it can become quite a complex issue. Take a look at each of these potential problems in more depth and see how you can recover from them if you make an error in your own email marketing campaign.

How to grow your email list with Instagram?

February 07, 2020

Given its content-first nature, Instagram has the potential of growing not only your global follower base but also the email list you use to reach out to potential leads. However, making the most out of Instagram is all about using its features as efficiently as possible – which is what we are here to discuss today. That being said, let’s take a look at how to grow your email list with Instagram going forward in order to improve your brand’s email marketing.

Tips For Boosting Ecommerce Sales Using Email Marketing

January 24, 2020

The world of e-commerce is a vibrant, ever-changing one, filled with unique challenges and even more unique opportunities. The internet is the home of business in the contemporary era and for many, many companies, online success means success, period. Of course, achieving online success is a lot easier said than done and people pour themselves into e techniques and methods tirelessly with the hope of making some sort of breakthrough in terms of how to boost sales.

How to Write Cold Emails: Tips and Tools

January 10, 2020

Cold emails are very useful for businesses because they help reach out to an audience that is unfamiliar with your brand. They help increase brand exposure and sometimes, they can convince a recipient to buy your services or to accept your proposal. Besides, cold emails are less intrusive than cold calls.

The Art of Email Marketing: 5 Email Marketing Trends to Be Aware of Going into 2020

December 23, 2019

Any business can use this simple channel to interact with their audience and promote their brand. It is a well-founded, trusted method of marketing, with a relatively high return on investment (ROI) when compared to other digital marketing platforms.

Cold Email-Writing Mistakes to Avoid

November 29, 2019

Cold email marketing is still a valid approach in the modern business world. That said, old errors are still being made. When writing cold emails, avoid these etiquette mistakes at all costs.

Best Follow-Up Emails To Send To Customers To Boost Loyalty

November 26, 2019

It’s important to keep communicating with your clients and keep delighting them with your dedication. They need a seamless experience and a friendly presence, so that’s what you should strive for. So, if you want to maintain that great communication with your clients, here are some emails you have to send.

Enhance Your Business with These 7 Email Marketing Automated Workflows

November 19, 2019

Email marketing automation is when you create automated emails and drip campaigns that go out to your business’s clients when they do certain tasks or actions on your site. These are useful because you can’t be monitoring your business’s site 24/7 and communicating with you customers, so email marketing automation takes care of that communication. This means that every lead can be followed up with day and night to increase your chances of conversion into paying customers.

How to Write a Winning First Email to a Potential Client

November 12, 2019

When you want to harness the power of email marketing to land a new client, it might seem like all you need to do is tell them everything about you. Surely once they hear from you they’ll find it impossible to resist paying for your products and services, right? Wrong.

Presenting our Email Validation Widget

October 25, 2019

Once embedded on your website, our new magic email validation widget will automatically block invalid and disposable emails while people enter them on your contact form or sign-up page, by checking in real-time whether they are deliverable or not. No coding skills required - you will love it!

Email validation for beginners

October 16, 2019

Do you have an email list that needs to be cleaned, but you have no idea where to start, what is it and why do you need to do it?

How to Write Effective Subject Lines for Email Marketing

October 01, 2019

The importance of email marketing is indisputable. But how you execute your email marketing strategy is what determines the success of the campaign. Just sending emails regularly won’t do the trick. You need to dedicate your attention to details that can make or break your email marketing such as the subject line.

What is email segmentation?

September 18, 2019

If you're wondering what’s the deal with email segmentation, why it matters for you and how to do it... then this guide is exactly what you need. In this blogpost, you will learn what is email segmentation, what are the most used segments and how to segment your email lists.

How To Make Mobile Friendly Emails For Your Marketing Campaign

August 07, 2019

Email clients have built mobile applications that people use to access their email accounts and this way, people don’t have to log into their desktop computers to read their emails. That is why we write our tips on How To Make Mobile Friendly Emails For Your Marketing Campaign.

Why do people unsubscribe?

Let’s see what are the most common reasons your subscribers choose to opt out and why this can be a way to improve the quality of your email list!

7 Powerful Email Copywriting Techniques

Writing emails can be stressful and time-consuming. You can write and re-write your emails as many time as you wish but if you don’t apply some effective techniques it won’t get you anywhere. That is why you can use our tips to give your recipients something they’ll actually want to click on and read.

Email Marketing Myths Debunked

Email is not dead and is here to stay. That's why is very important for marketers to know how to distinguish facts from myths. In this article, we'll try to clear up some of the myths that have been repeated so often that they’ve become “facts.”

Top tools you should use if you are an email marketer

February 11, 2019

One of the biggest mistakes most online marketers do these days, is thinking that e-mail marketing is dead. Well, let me tell you something, email marketing is still one of the most successful digital marketing tactics you can do for your business.

7 tips to maximize your holiday sales

December 20, 2018

The holiday season brings 50-100% more revenue for online and offline stores than the rest of the year. An important part of that revenue increase certainly comes from the emails sent during this important period: with all those holiday emails coming in, what can you do to make sure your emails get in front of your customers' eyes?

How to sky-rocket your Black Friday sales in 2018 - Black Friday marketing guide

November 19, 2018

With Black Friday and Cyber Monday getting closer and closer, you need to get ready with a very good marketing plan if you want to boost your sales this year.

8 Email Marketing Mistakes – And How to Avoid Them

October 08, 2018

Mistakes can happen from time-to-time, even for email marketers. An invalid link, a misspelled word or even a broken image. The important thing to do when this happens is to take a breath and try not to panic. Let's discover in this post what you should do when email marketing mistakes happen.

MailChimp Omnivore Issues? Here's what you need to do.

September 03, 2018

Omnivore, Mailchimp’s abuse-prevention system, acts like a filter and checks every email list uploaded to the system. It uses an artificial intelligence to find email addresses triggering complaints (bounce, blacklisting, spamtraps). If you receive an Omnivore warning, don’t ignore it!

What is email bounce rate and how can you reduce it?

August 09, 2018

One of the most common challenges for email marketers is finding ways to reduce email bounce and making sure that the emails will reach the inbox. Communicating with prospective customers lays the foundation of any email marketing campaign - but a high bounce rate could limit your reach.

International Email Verification – How do you do it

Dealing with international email addresses is not a simple task. An email address can often be misspelled or simply written in a foreign language. And the simple fact that many international email addresses are foreign to us means that we are unable to recognize when something is wrong.

Data Security & Email Validation: Who to Trust with Your Data

Did you know that basic information such as email addresses are classified as “personal data” and you need to collect and share them in a way that complies with the law? It's not worth to take the risk.

To Mail or not to Mail: Role accounts, Catch-All Servers, Disposable Addresses

As an email marketer, you'll sometimes have risky emails on your list such as role-accounts emails, disposable email addresses and email servers setup as a catch-all server. By sending emails to those risky addresses, you may hurt your sending reputation and experience other issues: read this post to learn more about some of the most common risky email addresses.

Email Verification 101: What is a Catch-All Email Server?

Catch-all emails can result in bounces and damage your deliverability. But they aren't all bad. Learn to develop a custom plan for your business.

Beyond Invalid: 5 Types of Risky Email Addresses

January 09, 2018

Email verification isn't always as simple as valid or invalid. Let's take a look at 5 common types of emails that require additional attention: catch-all servers, role accounts, free email providers, spam traps (aka honeypots) and unengaged recipients,

5 Features to Demand from Your Email Verification Service

October 15, 2017

When choosing an email verification service, too many choices can quickly overwhelm your decision-making process if you don’t know which options are essential. Most providers offer the basics—syntax validation, server check and mailbox verification. But which features are really important?

7 Reasons to Clean Your Email List Today

Proactive email list cleaning is an essential part of any successful email marketing strategy; by the time you discover that you have an issue with email hygiene it’s generally too late - you’ve already wasted resources and done damage to your brand.

The Complete Guide to Email Verification Services

Email verification services help you reach more customers. Email deliverability is key to any successful digital marketing strategy and old, risky data will keep you from reaching your customers' inboxes. This is the complete guide to what email verification is and what it can do for you.

Latest tweets

Monday, March 16, 2020

🆕 BLOG POST: 10 Tips to Build a Successful Email Marketing Strategy for Your Business
Read #Verifalia article 👉https://t.co/O1er02BCwK
#EmailMarketing #email #emailvalidation https://t.co/KSfNkMRXSq

Thursday, February 27, 2020

Our email verification widget, which allows to add real-time email verification to your web pages with no coding skills required 😎, has just been updated and aligned to our latest API version. Read about how to embed it here: https://t.co/jUp6fSDcaI

Friday, February 21, 2020

We have just released version 2.1 of our API, with support for configurable data retention periods, a new alternative algorithm to flag duplicate emails and the ability to detect domains with a NULL MX record. 🥳🥳
Developers, enjoy! https://t.co/Tn9LjCiEm1

From our blog

8 Actionable Email Marketing Strategies To Create Engaging Newsletters

Email marketing continues to be one of the most effective marketing strategies available. Not only is it cheap and easy to use, but most consumers prefer to receive updates via emails. Newsletters offer subscribers a fantastic way to remain informed about your business, whilst also allowing you the opportunity to improve your relationship with them. Here are 8 actionable strategies you can use to help you create engaging and effective newsletters.

How to Unify Push Notifications and Email

March 23, 2020
10 Tips to Build a Successful Email Marketing Strategy for Your Business

March 16, 2020
7 Email Signature Mistakes to Avoid

February 28, 2020
How to Fix the Most Common Email Marketing Mistakes

February 14, 2020

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