Verifalia blog

Surveys and quizzes aren't just for teenage magazines anymore. They're powerful marketing tools that have been making waves in the marketing world for quite a few years now, and they aren't showing any signs of slowing down.

The digital world has seen the evolution of many marketing strategies.

As we're adapting to more and more sophisticated techniques, the question becomes pertinent - is email marketing still relevant?

A simple answer will be yes!

Digital marketing is a frequently changing concept influenced by various integral variables. Thus, marketers will come across different tactics and methods when trying to come up with new digital marketing campaigns or improve current ones. With that said, here are the top tips and recommendations for digital marketing in 2021.

Your goal when crafting emails copies for marketing is to showcase the unique qualities of goods or services you offer. Here are the best hacks to help you increase your customer conversion rate.

Note that the letter must be well-designed and look good because it takes your clients about a few seconds to decide whether to read your letter when they open it up. Make sure, also, that your newsletter features a proper structure to be easily readable. Check out the following pieces of advice if you want to know how to make an attractive email.

The question that regularly comes up is how to maximize the impact of your email campaign? What does it take to grab readers' attention and make them fall in love with your brand? The answer is quite simple – write amazing content.

Your omnichannel approach's effectiveness depends on your email marketing approach as well because of its very high ROI. Here are some of the critical roles that email marketing plays in your omnichannel strategy.

Do you know what you should do to run a successful email marketing campaign? Keep reading and discover the main secrets.

To help you get some ideas on how you can draft this email, here are the best abandoned cart email examples and how to convert the unconvinced user.

In order to address this, we've assembled our top five considerations to keep in mind when making sure your email marketing strategy is GDPR and CCPA compliant.

The convenience of email communication comes with a variety of risks and uncertainty in regards to personal information and data safety. To keep your account confidential and protect yourself from phishing, viruses, and malware, there are a few simple rules to follow when using email.

You may think that email writing is not rocket science, but it doesn't mean that you can be negligent, especially if you're trying to reach somebody important, e.g., your professor, your potential boss, etc. When drafting an email, it is necessary to consider your tone, especially regarding any call to action. So what are the most common mistakes you should avoid when writing an email?

Most people have this misguided impression that e-mail marketing involves nothing more than sitting behind the keyboard and sending e-mails to a bunch of people while expecting results to just come. It does not work that way. E-mail marketing has a peculiar technique and manner of use. The problem is, if you are not tactical with the use of e-mail marketing, you will face challenges that can put you off

In this article, I have outlined some simple ideas that can be implemented towards maximizing your email marketing for the future and ensuring that your brand is in sync with the latest trends (including tips to ensure that your client reads your messages regularly regardless of the volume of messages in their inbox).

Below you will find some useful tips on how to create an effective newsletter. While the tips are focused on E-newsletters, they can easily be applied to standard print newsletters you mail to your customers and potential customers.

When Ray Tomlinson sent the first email in 1971, not he or anyone else could have predicted that email will grow into an effective marketing channel for businesses. If you’re looking to take advantage of this trend to make your sales strategy more convincing, here are ten email marketing trends that you should maximize to boost your sales.

How do recipients decide whether to open an email? Their decision depends on the subject line of the message. How to create a gripping one?

So, what do Millennials think about email marketing in 2021? Is it what they are looking for and expecting to see from brands? The thing is, Millennials are okay with email marketing in 2021 only if it follows a few rules and it answers some of the most important needs they have.

As a marketer, you can see that a well-crafted email marketing strategy can help you drive conversions and boost your revenue. In simpler words, a good email marketing strategy can help you make more money. So, how to use email marketing efficiently, and what can be done to fix your email marketing strategy quickly? Use this guide to find it out.

You can do mailing irregularly, test headlines and forms randomly - there will be clicks and even some sales. However, without a clear strategy, you should not count on stable growth in business performance.

Email marketing can get complicated sometimes. It’s a process that requires learning and frequent research. As a business person, time is of the essence. You might not get the chance to identify all the email marketing tips that can boost your business. However, here are actionable email marketing tips that will bring a difference in your marketing strategy.

Usually, mailing list building is quite a time-consuming laborious process that requires a lot of attention and effort. However, if you know the right tricks, you can easily speed it up and reach your desired mailing list size in practically no time.

So, are you ready to tackle the skill that is email copywriting? The following tips will give you some insight into how you can improve your email copywriting and increase your sales rate.

Marketing through Emails has advantages that surpass the benefits of other channels like social media. The services of a content writer can help you tap into email advertising better in several ways.

Some businesses swear by using GIFs, and some avoid using them like the plague, so where does this leave your business? Is it something you should be interested in and trying, or should you not? While every business is different, today's guide should detail everything you need to know.

When undertaking this process, there are endless possibilities in terms of the content that can be shared using emails. So what other creative content can be distributed using email marketing? Here are other ways of using your email list apart from sending only a monthly newsletter:

In our article today, we have discussed 12 eCommerce email marketing practices to improve ROI.

Through this post, you’ll come to know the importance of investing in email marketing, and how you can tie it with other marketing strategies to get the best results.

The impact of email campaigns is obviously immense, but how can you approach the oldest digital marketing format in 2021? You can do a whole lot of things, so keep reading to see our guide to crafting an email marketing strategy in 2021.

With business metrics and KPIs, the problem is a mix of too much data, misunderstanding of these concepts, and a lack of defined goals and an unified business vision.

"Email has an ability many channels don't: creating valuable, personal touches – at scale." - David Newman

Writing a compelling blog, a landing page, or a social media post is always a good idea, but the performance of your content depends on one thing alone. That little detail is known as a call to action (CTA).

Email marketing engagement can be quite high if you have a strong email marketing strategy. Here’s how to organically engage your future clients with your brand email marketing.

Do not ignore email marketing because it is not a state-of-the-art marketing and customer support strategy. It is still one of the most powerful lead nurturing and customer engagement channels with the highest ROI. As such, it is an inevitable ingredient of your omnichannel support strategy. Here is how to combine email with your omnichannel support tactics.

Email marketing is still the most dominant communication channel if you want to nurture leads and build long-term relationships with customers. Keep reading as we are about to show you a detailed email marketing guide for beginners.

If you are willing and ready to improve your email marketing ROI and make the most of your email campaigns, here are some tips to help boost your strategy.

There is no way to underestimate the importance of email marketing to the success and growth of any business. This means that we know the importance of having a good email list and continuing to build one. So, here are some easy tips to help you build a powerful email list.

Making it informative yet creative at the same time can prove to be a hustle. The good news is that there are quite a few things that you can do in order to achieve that. In order to help you achieve that, here are some tips and tricks to create a great newsletter for your audience.

Email marketing and social media marketing seem to be two different worlds. Companies often choose one over another. But what if you tried to use social media marketing to support your email marketing campaign efforts?

Direct marketing is an effective method to inform your target market about your offering or service. Scanteam wants to help you get the most out of the campaigns you launch and better understand email marketing metrics.

Somewhat informative emails but fun to read messages can help you transform drilling messages into fun. The mentioned tips and tricks will help you connect with your supporters. Here are the six tips and tricks you need to follow for having an interactive email campaign.

Email marketing is one of the most important tools in your marketing campaign. It allows you to promote your products or services online, generates interest, creates brand identity and awareness, and ultimately increases your sales conversion ratio.

Nobody likes to get bombarded by emails, even less so when businesses on the hard sell. This can be damaging to your business as customers and prospects are more likely to unsubscribe from a mailing list if they feel spammed. That’s why it’s important to set yourself a checklist of guidelines to make every one of your emails a success. We can help you with making your email marketing campaigns kill for all the right reasons. Read on to find out how you can stop your emails from heading straight to the junk folder.

Email marketing is one of the most important tools in your marketing campaign. It allows you to promote your products or services online, generates interest, creates brand identity and awareness, and ultimately increases your sales conversion ratio.

In this article, we’ll see 6 amazing tips to re-engage your subscribers, boost your email marketing, and meet your sales KPIs.

Email marketing is crucial for building your brand. To create a successful email marketing campaign, you need to focus on a factor of key things. Before you create your email marketing you need to learn as much as you can about your potential customers so that you create valuable information that they want to learn more about.

Disposable email addresses ruin online businesses and fill databases with rubbish registration data no one wants. Among the temporary email address providers out there, EmailOnDeck uses several smart tools to hide itself from email verification services and claims to be impossible to detect: what to do if you need to block EmailOnDeck? Keep reading, we have a solution!

Email mailing is a valuable marketing tool that you can take advantage of to the fullest.

In this article, we have collected 11 most frequent mistakes: both new marketers and experienced companies make them from time to time. Check your mailing, and perhaps, after reading our article, you will be able to improve it today.

Spam traps help to track and find spam emails and are mostly used by ISPs (Internet Service Providers) and other anti-spam organizations to attract spammers that do not suspect anything. Hence, it is called ‘honeypot.’

Email marketing has been around for more than three decades, but it remains a critical tool of business communication with nearly four billion users worldwide.

Email marketing remains one of the most efficient ways to engage with the audience and increase a business’s success. Despite many speculations, the vast majority of companies use this way of communication and benefit from it.

In this current world of digital marketing, email marketing has come to occupy a unique position. In terms of the ability to generate revenue, email advertising has proven to be more effective than even social media advertising.

Proofreading your emails before sending is the only way to ascertain that you have not made any mistake in your presentation, tone, grammatical structure or even typing. If you are not used to proofreading emails, here are some tips to help you.

We decided to help you increase engagement and re-engage with your subscribers. In this article, we will take a look at the most effective tactics that will help you take email engagement to the next level and get ahead of your competitors.

Email is one medium refusing to let go, and rightfully so, why should it? It has grown significantly over the years, from being a simple messaging medium to a global academic used for a variety of different objectives now.

Email marketing remains one of the most effective types of digital marketing that you can use for increasing your sales and conversions. And one of the most important elements of any email is the subject line. Here are the ten greatest email subject lines for sales and conversions.

Email marketing continues to be one of the most effective marketing strategies available. Not only is it cheap and easy to use, but most consumers prefer to receive updates via emails. Newsletters offer subscribers a fantastic way to remain informed about your business, whilst also allowing you the opportunity to improve your relationship with them. Here are 8 actionable strategies you can use to help you create engaging and effective newsletters.

To make your business succeed, you should build your marketing strategy in the way it will meet the high expectations of your target audience. You should consider teaming up email marketing and push notifications to communicate your brand message in a consistent and meaningful way.

Email marketing can be extremely valuable to your business if done right. Considering the amount of email that people receive, you need to work on an effective email strategy. Your emails need to stand out and lead to the desired action. For that reason, you need to take certain steps to achieve that goal.

Try avoiding these seven mistakes when you use your email signature. You might definitely be surprised to see the common mistakes that are made with these signatures!

Email marketing is vital to keep your brand at the forefront of people’s minds and bringing customers back to your website. Due to the number of variables that may affect your email marketing, it can become quite a complex issue. Take a look at each of these potential problems in more depth and see how you can recover from them if you make an error in your own email marketing campaign.

Given its content-first nature, Instagram has the potential of growing not only your global follower base but also the email list you use to reach out to potential leads. However, making the most out of Instagram is all about using its features as efficiently as possible – which is what we are here to discuss today. That being said, let’s take a look at how to grow your email list with Instagram going forward in order to improve your brand’s email marketing.

The world of e-commerce is a vibrant, ever-changing one, filled with unique challenges and even more unique opportunities. The internet is the home of business in the contemporary era and for many, many companies, online success means success, period. Of course, achieving online success is a lot easier said than done and people pour themselves into e techniques and methods tirelessly with the hope of making some sort of breakthrough in terms of how to boost sales.

Cold emails are very useful for businesses because they help reach out to an audience that is unfamiliar with your brand. They help increase brand exposure and sometimes, they can convince a recipient to buy your services or to accept your proposal. Besides, cold emails are less intrusive than cold calls.

Any business can use this simple channel to interact with their audience and promote their brand. It is a well-founded, trusted method of marketing, with a relatively high return on investment (ROI) when compared to other digital marketing platforms.

Cold email marketing is still a valid approach in the modern business world. That said, old errors are still being made. When writing cold emails, avoid these etiquette mistakes at all costs.

It’s important to keep communicating with your clients and keep delighting them with your dedication. They need a seamless experience and a friendly presence, so that’s what you should strive for. So, if you want to maintain that great communication with your clients, here are some emails you have to send.

Email marketing automation is when you create automated emails and drip campaigns that go out to your business’s clients when they do certain tasks or actions on your site.

When you want to harness the power of email marketing to land a new client, it might seem like all you need to do is tell them everything about you. Surely once they hear from you they’ll find it impossible to resist paying for your products and services, right? Wrong.

Once embedded on your website, our new magic email validation widget will automatically block invalid and disposable emails while people enter them on your contact form or sign-up page, by checking in real-time whether they are deliverable or not. No coding skills required - you will love it!

Do you have an email list that needs to be cleaned, but you have no idea where to start, what is it and why do you need to do it?

The importance of email marketing is indisputable. But how you execute your email marketing strategy is what determines the success of the campaign. Just sending emails regularly won’t do the trick. You need to dedicate your attention to details that can make or break your email marketing such as the subject line.

If you're wondering what’s the deal with email segmentation, why it matters for you and how to do it... then this guide is exactly what you need. In this blogpost, you will learn what is email segmentation, what are the most used segments and how to segment your email lists.

Email clients have built mobile applications that people use to access their email accounts and this way, people don’t have to log into their desktop computers to read their emails. That is why we write our tips on How To Make Mobile Friendly Emails For Your Marketing Campaign.

Let’s see what are the most common reasons your subscribers choose to opt out and why this can be a way to improve the quality of your email list!

Writing emails can be stressful and time-consuming. You can write and re-write your emails as many time as you wish but if you don’t apply some effective techniques it won’t get you anywhere. That is why you can use our tips to give your recipients something they’ll actually want to click on and read.

Email is not dead and is here to stay. That's why is very important for marketers to know how to distinguish facts from myths. In this article, we'll try to clear up some of the myths that have been repeated so often that they’ve become “facts.”

One of the biggest mistakes most online marketers do these days, is thinking that e-mail marketing is dead. Well, let me tell you something, email marketing is still one of the most successful digital marketing tactics you can do for your business.

The holiday season brings 50-100% more revenue for online and offline stores than the rest of the year. An important part of that revenue increase certainly comes from the emails sent during this important period: with all those holiday emails coming in, what can you do to make sure your emails get in front of your customers' eyes?

With Black Friday and Cyber Monday getting closer and closer, you need to get ready with a very good marketing plan if you want to boost your sales this year.

Mistakes can happen from time-to-time, even for email marketers. An invalid link, a misspelled word or even a broken image. The important thing to do when this happens is to take a breath and try not to panic. Let's discover in this post what you should do when email marketing mistakes happen.

Omnivore, Mailchimp’s abuse-prevention system, acts like a filter and checks every email list uploaded to the system. It uses artificial intelligence to find email addresses triggering complaints (bounce, blacklisting, spamtraps). If you receive an Omnivore warning, don’t ignore it!

One of the most common challenges for email marketers is finding ways to reduce email bounce and making sure that the emails will reach the inbox. Communicating with prospective customers lays the foundation of any email marketing campaign - but a high bounce rate could limit your reach.

Dealing with international email addresses is not a simple task. An email address can often be misspelled or simply written in a foreign language. And the simple fact that many international email addresses are foreign to us means that we are unable to recognize when something is wrong.

Did you know that basic information such as email addresses are classified as “personal data” and you need to collect and share them in a way that complies with the law? It's not worth to take the risk.

As an email marketer, you'll sometimes have risky emails on your list such as role-accounts emails, disposable email addresses and email servers setup as a catch-all server. By sending emails to those risky addresses, you may hurt your sending reputation and experience other issues: read this post to learn more about some of the most common risky email addresses.

Catch-all emails can result in bounces and damage your deliverability. But they aren't all bad. Learn to develop a custom plan for your business.

Email verification isn't always as simple as valid or invalid. Let's take a look at 5 common types of emails that require additional attention: catch-all servers, role accounts, free email providers, spam traps (aka honeypots) and unengaged recipients.

When choosing an email verification service, too many choices can quickly overwhelm your decision-making process if you don’t know which options are essential. Most providers offer the basics—syntax validation, server check and mailbox verification. But which features are really important?

Proactive email list cleaning is an essential part of any successful email marketing strategy; by the time you discover that you have an issue with email hygiene it’s generally too late - you’ve already wasted resources and done damage to your brand.

Email verification services help you reach more customers. Email deliverability is key to any successful digital marketing strategy and old, risky data will keep you from reaching your customers' inboxes. This is the complete guide to what email verification is and what it can do for you.