Verifalia blog

Articles and stories about email verification, data quality and email marketing, from the Verifalia team.
8 Reasons Why You Should Never Neglect Data Quality
November 15, 2021

While most people may not realize, data quality can vary based on the number of sources and the methods used to collect given data. Even so, ensuring data quality is important for different digital transformation projects. These can include predictive analytics, customer personalization, AI applications, and even machine learning.

This guide will help you better understand data quality and why it is vital for your business.

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