Verifalia blog

Articles and stories about email verification, data quality and email marketing, from the Verifalia team.
Email verification services help you reach more customers. Email deliverability is key to any successful digital marketing strategy and old, risky data will keep you from reaching your customers' inboxes. This is the complete guide to what email verification is and what it can do for you.
Proactive email list cleaning is an essential part of any successful email marketing strategy; by the time you discover that you have an issue with email hygiene it’s generally too late - you’ve already wasted resources and done damage to your brand.
When choosing an email verification service, too many choices can quickly overwhelm your decision-making process if you don’t know which options are essential. Most providers offer the basics—syntax validation, server check and mailbox verification. But which features are really important?
Email verification isn't always as simple as valid or invalid. Let's take a look at 5 types of common types of emails that require additional attention: catch-all servers, role accounts, free email providers, spam traps (aka honeypots) and unengaged recipients,