Verifalia blog

How to develop such a strategy that will drive ROI from email marketing? This is a pretty relevant question, given the fact that everyday an average user gets more than 100 emails. So, let's find out how to create an email marketing strategy that will help your brand stand out.

It may seem like a strange idea to use email marketing for generating organic traffic, it is still possible and can be effective. Hence, here are the eight content writing strategies to use when you need to acquire more organic traffic through emails.

We have noticed that most common mistakes lie in email personalization. Hence, in this article, we are going to go through what these mistakes are and provide you with some solutions to give your campaigns an added boost.

Effective email communication is now a requirement for any organization, and for many professionals, it is the most immediate mode of communication. Most of us send and receive emails at work on a daily basis, but when was the last time you considered your email communication style, and how you could improve it?

Undoubtedly, the benefits of email marketing are endless. It is a useful source of targeting new clients and maintaining current relationships, which is why it is used by numerous brands. However, the integration of email marketing tools with CRM can let us make the most of this tactic.

As an email marketer, email authentication is one major thing you don't want to miss. Here are the top 5 ways to get it done without breaking a sweat.

At a glance, you may not understand the importance of email drip campaigns or even how to implement them in your business. In this article, we will discuss all this in detail, so read on to find out more!

Too often, many businesses either forget to send a confirmation email, or just don’t think about the benefits of writing one. This essential guide will cover the basic steps you must follow when it comes to creating confirmation emails.

Lead generation is hard. With so many other businesses trying to get your target audience to listen to their offers, it’s becoming increasingly difficult to attract the attention of prospective customers and convince them to buy.