Verifalia blog

Your omnichannel approach's effectiveness depends on your email marketing approach as well because of its very high ROI. Here are some of the critical roles that email marketing plays in your omnichannel strategy.

Do you know what you should do to run a successful email marketing campaign? Keep reading and discover the main secrets.

To help you get some ideas on how you can draft this email, here are the best abandoned cart email examples and how to convert the unconvinced user.

In order to address this, we've assembled our top five considerations to keep in mind when making sure your email marketing strategy is GDPR and CCPA compliant.

The convenience of email communication comes with a variety of risks and uncertainty in regards to personal information and data safety. To keep your account confidential and protect yourself from phishing, viruses, and malware, there are a few simple rules to follow when using email.

You may think that email writing is not rocket science, but it doesn't mean that you can be negligent, especially if you're trying to reach somebody important, e.g., your professor, your potential boss, etc. When drafting an email, it is necessary to consider your tone, especially regarding any call to action. So what are the most common mistakes you should avoid when writing an email?

Most people have this misguided impression that e-mail marketing involves nothing more than sitting behind the keyboard and sending e-mails to a bunch of people while expecting results to just come. It does not work that way. E-mail marketing has a peculiar technique and manner of use. The problem is, if you are not tactical with the use of e-mail marketing, you will face challenges that can put you off

In this article, I have outlined some simple ideas that can be implemented towards maximizing your email marketing for the future and ensuring that your brand is in sync with the latest trends (including tips to ensure that your client reads your messages regularly regardless of the volume of messages in their inbox).

Below you will find some useful tips on how to create an effective newsletter. While the tips are focused on E-newsletters, they can easily be applied to standard print newsletters you mail to your customers and potential customers.