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In order to address this, we've assembled our top five considerations to keep in mind when making sure your email marketing strategy is GDPR and CCPA compliant.

The convenience of email communication comes with a variety of risks and uncertainty in regards to personal information and data safety. To keep your account confidential and protect yourself from phishing, viruses, and malware, there are a few simple rules to follow when using email.

You may think that email writing is not rocket science, but it doesn't mean that you can be negligent, especially if you're trying to reach somebody important, e.g., your professor, your potential boss, etc. When drafting an email, it is necessary to consider your tone, especially regarding any call to action. So what are the most common mistakes you should avoid when writing an email?

Most people have this misguided impression that e-mail marketing involves nothing more than sitting behind the keyboard and sending e-mails to a bunch of people while expecting results to just come. It does not work that way. E-mail marketing has a peculiar technique and manner of use. The problem is, if you are not tactical with the use of e-mail marketing, you will face challenges that can put you off

In this article, I have outlined some simple ideas that can be implemented towards maximizing your email marketing for the future and ensuring that your brand is in sync with the latest trends (including tips to ensure that your client reads your messages regularly regardless of the volume of messages in their inbox).

Below you will find some useful tips on how to create an effective newsletter. While the tips are focused on E-newsletters, they can easily be applied to standard print newsletters you mail to your customers and potential customers.

When Ray Tomlinson sent the first email in 1971, not he or anyone else could have predicted that email will grow into an effective marketing channel for businesses. If you’re looking to take advantage of this trend to make your sales strategy more convincing, here are ten email marketing trends that you should maximize to boost your sales.

How do recipients decide whether to open an email? Their decision depends on the subject line of the message. How to create a gripping one?

So, what do Millennials think about email marketing in 2021? Is it what they are looking for and expecting to see from brands? The thing is, Millennials are okay with email marketing in 2021 only if it follows a few rules and it answers some of the most important needs they have.