Enhance Your Business with These 7 Email Marketing Automated Workflows

Email marketing automation is when you create automated emails and drip campaigns that go out to your business’s clients when they do certain tasks or actions on your site.

Ellie M. Coverdale
Ellie M. Coverdale
Marketing writer
November 19, 2019

Email marketing automation is when you create automated emails and drip campaigns that go out to your business’s clients when they do certain tasks or actions on your site. These are useful because you can’t be monitoring your business’s site 24/7 and communicating with you customers, so email marketing automation takes care of that communication. This means that every lead can be followed up with day and night to increase your chances of conversion into paying customers.

Workflow 1: The Welcome Email

This email gets sent automatically to clients that sign up or register to something on your website. It’s the first type of automated email you can set up and many businesses have these emails as a base. Whenever a website visitor registers by creating an account or subscribing to your newsletter, you send this automatic email that will greet them and show your appreciation.

You can also use this opportunity to let them know what the next step is in the process, share some new content that might excite them, give them key information about your business and social media channels, and asking them to send you feedback or fill out a survey so you can find out more about their needs. There are so many different options, so the key thing is to think about what you want from the next.

Workflow 2: The Offer Download Email

When a client downloads an offer from a lead magnet on your landing page, you can set up an automated workflow so they receive an email once they have been converted. This depends on what you’re offering, so if it’s an e-book, you can have a set of emails about that topic, finally setting it up with an email for a purchase related to that topic. The important thing is keeping the momentum going when you’ve found out what your website visitors are interested in.

Workflow 3: The Free Trial Email

If a website visitor signs up for a free trial of a service or product that you offer, you should have set up an automated email that thanks them for this decision and outline the next steps. This is a big problem that software companies experience with their onboarding process because they don’t always make it easy for their users to appreciate their products. However, the reality is that the easier it is for a user to try a product or service, the more pleased they’ll be with it and they are more likely to become a long-term valuable and loyal customer.
Set up these emails so that they are sent in a series to the client after they register for a free trial. Explain how they get started, through video demos, links to other resources that could be helpful, and anything else they might want to make the use of the product easy and successful.

Workflow 4: The Lead Nurturing Email

This email depends a bit on your sales funnel process, but it’s the email that gets triggered by a client doing the first activity in the sales funnel. For example, if you’re selling travel backpacks, you can set up automatic emails to be sent to clients that have read at least 3 blog articles on the best travel destinations or travel packing lists. This is triggered via the visit count to certain URLs. This is an excellent way to nurture possible clients through the sales funnel and increase your business.

By finding out that your clients are interested in the topic of travel you can send them content and product suggestions that are related. This builds a relationship between you and the client so that when it’s time for them to buy their travel backpack, they will think of your company first.

Workflow 5: The Re-Engagement Email

When you have clients with inactive account profiles, it’s useful to set up a re-engagement automated email to follow up with them and rekindle your relationship with those customers. These types of emails can go out to the customers who created an account or registered with your business online, made a purchase but haven’t been back to your website in quite some time, or signed up for a free trial of a product or service but haven’t returned to make a purchase.

If a client’s account hasn’t been active for a really long time, you can send a re-engagement email with a sale alert, give them some key information about a product, or even pique their interest with an offer and exclusive discount coupon.

Workflow 6: The Abandoned Cart Email

This is the email to send when a client leaves the site with products still in the shopping cart. If you have an e-commerce shop, you’re probably well aware that about 70% of customers will abandon products in their shopping carts. There’s a good way to decrease this statistic by sending an automated workflow email to clients that navigate away from your site without finishing the purchase.< br /> Shortly after they leave the site, you can send them an email which includes an appealing offer, whether it’s free shipping, a discount off their purchase, or a bonus gift. It’s important that whatever you offer is appealing enough to get them to return to your site and check out.

Workflow 7: The Upsell Email

Sending upsell emails that are automated can make a big difference to your business’s bottom line. You can send emails to your previous customers with related products that are generated based on past purchases. It’s much easier to resell to an existing customer than to get a new customer, especially if they enjoyed their last experience. These types of emails are a great way for companies to boost their customer relationships.

Email marketing automation isn’t as daunting as it first seems. It’ll save you time and money by allowing your basic emails to go out automatically while you focus on more important tasks.

Written by
Ellie M. Coverdale
Marketing writer

Ellie Coverdale is a marketing writer with UK Writings. She enjoys finding the latest marketing trends and sharing her social media and digital marketing strategies with her readers.

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