MailChimp Omnivore Issues? Here's what you need to do.

Omnivore, Mailchimp’s abuse-prevention system, acts like a filter and checks every email list uploaded to the system. It uses an artificial intelligence to find email addresses triggering complaints (bounce, blacklisting, spamtraps). If you receive an Omnivore warning, don’t ignore it!
September 03, 2018

If you use MailChimp to send your email marketing campaign, then its abuse-prevention program called Omnivore may make it more difficult to get 100% email deliverability.

What is an Omnivore Warning?

Omnivore, Mailchimp’s abuse-prevention system, acts like a filter and checks every email list uploaded to the system. It uses an artificial intelligence to find email addresses triggering complaints (bounce, blacklisting, spamtraps). If you receive an Omnivore warning, don’t ignore it! It won’t just go away and you won’t be able to send your email campaign to that email list until you follow Mailchimp rules.
Your email list was flagged because it probably contains old addresses that are out of date, have bad syntax, job titles instead of names, disposable emails or email addresses that have been flagged as spam-traps.

MailChimp Omnivore Warning

How to remove Mailchimp Omnivore Warning?

One very simple way to remove the warning is to validate your email list using an email validation service.

Clean up your list and sync it back to MailChimp

If you had recently imported a new email list to MailChimp and it has been flagged by MailChimp, then you need to remove the list from your account, clean it up using an email verification service and then re-upload into your MailChimp account.

What does Verifalia do to help you bypass the Mailchimp Omnivore Warning?

By using our email verification service, you will be able to bypass the MailChimp Omnivore warning, reduce your overall bounce rate and increase your ROI.
After your list has been cleaned up, you have the following options:

  • download just the good email addresses
  • download just the bad email addresses so that you can remove them from your email list

Benefits of using Verifalia - email validation service

  1. International email validation
    We validate any email address - even foreign, non-ASCII email addresses (link to international email address link)
  2. Increased data security
    Verifalia keeps your data safe and is continuously committed to the sustained improvement of security standards: we employ an array of advanced techniques, select our partners carefully and continually monitor and update our processes.
  3. Fast email address validation
    We offer 3 levels of service: Standard, High-Quality and Extreme. At our Standard Level of service a list of 10,000 records will generally complete within 1 hour and a list of 1 million records in under 6 hours. Processing times for High and Extreme level services are often significantly longer.
  4. Real time API
    You can use our API via our Client Area Dashboard or by integrating it with your website or app. Also, our free and open-source software development kits allow you to integrate our API into your applications with just a few simple lines of code.

Benefits of Email List Cleaning

Better Open and Click Rates
Cleaning your email list means you are sending emails only to those users who are interested in receiving emails from you.

Fewer Spam Complaints
Cleaning your email list can reduce the number of spam complaints. Sometimes it might happen that some subscribers will mark your emails as spam because they don’t remember signing up, even if they actually did.
Mailbox providers like Gmail, Yahoo, and others log spam complaints and if there are too many, they’ll start sending your emails straight to the spam folder, skipping the inbox.
Fewer spam complaints means a better sender reputation.

Fewer Bounces
Sometimes emails bounce, which means they never reach the intended recipient. Too many bounces have the same effect as spam complaints: they will hurt your sender reputation which in the end affects email deliverability.
If you remove bounced email addresses when you clean your email list, next time you send the percentage of bounces will go down.

Better KPI Reporting
There’s one last benefit of email list scrubbing. When you have unengaged subscribers in your email list, it can be hard to tell if and how your email marketing strategy is working.
But if you have a smaller list that’s truly interested receiving your emails, your email marketing statistics will be more accurate. That means you can safely use that data to guide your future marketing efforts.

To see how to export and validate an email list that have been flagged by Omnivore, follow the steps from the tutorial: Export and validate a MailChimp email list

Are you ready to remove the MailChimp Omnivore warning and validate your email lists? Sign up now!

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