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You may think that email writing is not rocket science, but it doesn't mean that you can be negligent, especially if you're trying to reach somebody important, e.g., your professor, your potential boss, etc. When drafting an email, it is necessary to consider your tone, especially regarding any call to action. So what are the most common mistakes you should avoid when writing an email?

Most people have this misguided impression that e-mail marketing involves nothing more than sitting behind the keyboard and sending e-mails to a bunch of people while expecting results to just come. It does not work that way. E-mail marketing has a peculiar technique and manner of use. The problem is, if you are not tactical with the use of e-mail marketing, you will face challenges that can put you off

In this article, I have outlined some simple ideas that can be implemented towards maximizing your email marketing for the future and ensuring that your brand is in sync with the latest trends (including tips to ensure that your client reads your messages regularly regardless of the volume of messages in their inbox).