Social Media Trends You Need to Know in 2022

As social media popularity increases, they will engage massive social media audiences in the coming years. In this article, I am going to tell you about 10 social media trends you can expect in 2022.

Ravi Kumar
Ravi Kumar
Internet Marketer
Published:
March 28, 2022

Social media platforms have become an integral part of our daily life. According to a report of 2021, more than 72% of Americans used various social media sites. There has been a growth of more than 10 million social media users in recent days. On average, a social media user spends around 2 hours and 7 minutes every day on different social media networks. As social media popularity increases, they will engage massive social media audiences in the coming years. As a result, many people frequently inquire about the most recent social media trends in 2022. In this article, I am going to tell you about 10 social media trends you can expect in 2022. Let's go further.

TikTok:

TikTok marketing will expand in 2022. TikTok surpassed 1 billion users in September 2021. As a result, it is now the world's seventh most popular social network. It only had 689 million users in January 2021. In less than a year, that's a 45% gain. A 1,157% increase in its global user base between 2018 and 2020. Compare with Instagram- the most popular short video platform, TikTok fully dominates according to Google Search Trends. In 2020 and 2021, TikTok provided various useful business features, including business profiles, advertisements, and a creator marketplace. This could be one of the reasons why companies are more hopeful this year. Since TikTok's popularity has skyrocketed in the last year. As a result, TikTok marketing will expand in the coming year.

Reels in Instagram

Reels will continue to help with Instagram's marketing success. Users are requesting more engaging and entertaining video content, according to Instagram's CEO. As a result, firms must make the transition to reel trends as soon as feasible. In 2022, Reels will play a significant role in their Instagram marketing performance. Remember this while introducing reels into your Instagram marketing plan.

Social eCommerce

Social e-commerce trends will flourish. Social commerce is an e-commerce subcategory in which everything takes place on social media — product research, click-to-purchase, and post-purchase service. Instagram is used by 60% of people in the United States to discover new brands and goods. By 2025, social commerce in the United States is expected to reach about $80 billion. In addition, Seventy-one percent of small businesses want to sell on social media. As a consequence, social media platforms have started to roll out new social commerce solutions like Instagram Shops, Instagram Checkout, Pinterest shop, and eCommerce.

Social Advertisements

Social advertisements will also develop. Since Google intends to remove cookie surveillance by 2023, "the burial of third-party cookies" will begin to happen in the coming year. As social advertising changes, many businesses will have to reposition their existing strategy. There are a lot of highly successful advertising methods available that do not involve the use of third-party cookies. Here are a few examples: social media advertising targeting, personalization, email marketing, etc. Instead of relying on third-party cookies to define your advertising strategy, this is an excellent opportunity to establish a data-driven approach based on analytics. It will help you better understand your users' interests and preferences. Social advertisements will evolve to assist brands in providing more tailored services while remaining ethical.

Rise of The LinkedIn Influencer

Till today, LinkedIn and influencer are two words that you probably never thought would go together. But in 2022, it will be common. Last year, LinkedIn introduced its first Creator Accelerator, with creator Jon Youshaei urging others not to sleep on the platform. LinkedIn is an excellent platform for increasing visibility and showcasing thought leadership within your larger network. As a result, more creators will use the platform, professionals will build their personal brands, and CEOs will present themselves as experts in their sector, according to our predictions.

Message Communication Over The Phone

Message communication will be preferred by prospects over the phone. During the covid-19 pandemic, a breakdown in global supply systems raised more pressing concerns among consumers than ever before. And the majority of them have learned that using social media to acquire answers is a more convenient option. According to a survey, approximately 64% of respondents would like to interact via social media communications. Furthermore, they will not contact the company for any service. As a result, in order to fulfil the demand, you must be prepared to give good customer service via social media channels.

Long Videos

Long videos are bust. According to Vidyard, 60 percent of all videos uploaded on the internet in 2020 will be less than two minutes long. Though two years ago, we all thought long videos will rule on social media, the thing is changing in 2022. Now, all platforms, except YouTube, are introducing short video policies. IGTV is no longer supported by Instagram. Nobody mentions Facebook Watch anymore. YouTube, the last stronghold of long-form video on social media, has also unveiled a new format, YouTube Shorts. Moreover, according to Hootsuite, Short-form videos are preferred by businesses.

Booming Creator Economy

The creator economy will boom. The creative economy has been around for a long time. However, it flourished during the pandemic, when people began seeking methods to diversify their income. We are not just referring to YouTube creators here, but about everybody involved in content creation at any level. In 2021, over 50 million people counted themselves as social network creators. Luckily, social media platforms are also leading and adapting to this trend. The bulk of social media networks is gearing up to pay content creators. So, whatever your expertise is, you can easily outsource content development to a creator who already has a fanbase.

Social Audio Strategy

Social media platforms are heading towards audio strategy. Spaces, Twitter's social audio platform, was released shortly after. In addition, Facebook is apparently attempting to enter the temporal live audio medium. According to the 2022 Social Media Trends report, the majority of businesses believe the social audio strategy to be worthwhile. According to a survey, VPs and mid-to-large-sized businesses were the most likely to plan to invest in social audio. You can also invest in thought leadership because social audio allows two people to talk to a huge crowd.

Augmented Reality

The use of augmented reality has become very popular. Augmented reality filters are currently available on a number of popular social media platforms, including Snapchat and Instagram. These were created to improve the visual content that is posted on social media. Augmented reality improves user experience by incorporating digital elements and altering the way things seem. For instance, Instagram's multiple photo filters make use of augmented reality and makeup faces or make other things.

These are just a few of the social media trends that will be most prominent in 2022. As more individuals use social media platforms, social media trends are important things to know. You may keep ahead of your competitors by adopting the advantage of these trends.

Written by
Ravi Kumar
Internet Marketer

Ravi Kumar is an internet marketer by profession and founder of XplorMedia.com. He writes on various niches such as digital marketing, business, tech, AI, programming and more. He has worked with several clients from all over the globe to offer his services in various domains with a proven track record of success.

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