Email marketing isn’t anything new, not to the internet, and not to the Trump’s emails constant recipients. Email marketing is one of the oldest digital marketing techniques, but it is still the most effective marketing method to date. As influencer marketing continues to grow in the Nigerian social media space, email marketing has remained a contender. Emails are a powerful tool. They are as powerful as they’ve always been and are just that secret for years of hard work.
With a good email marketing strategy and a strong email list, it is easier for businesses and brands to reach out to their customers beyond the traditional marketing and social media. That’s why it is essential to have a strong email list.
One reason why email list building is significant has to do with the fact that creating a strong email list means that you are making more comments, views, shares, and sales, which you can tap into by yourself many times. The importance of an email list is such that if you are able to write a piece that goes viral and gets up to 50,000 views, then what happens to you and your brand when you post another one the next week? Do you then go silent? The thing is, if you already have a good system that allows you to retain email addresses, then you would have had at least 10% of the total viewers already, rise from the dead to read, comment, and share your posts, etc.
There is no way to underestimate the importance of email marketing to the success and growth of any business. This means that we know the importance of having a good email list and continuing to build one. So, here are some easy tips to help you build a powerful email list.
1. Make use of email marketing tools
Self-managing emails marketing and emails can get confusing at times, so it only makes sense that you get a tool that can help you organize everything. Being organized with your emails is very crucial to creating an email list. Thankfully, there are a large number of email marketing tools that you can use to accomplish this step. While all the platforms are different from each other, they all offer a place for you to store both the content of your email marketing and the details of your email list. This will make it easier for your email marketing campaign to be a positive experience and leave your subscribers impressionable.
The different platforms have a range of fees for these services based on your email list size, while you can also get some free version for a while. So, you can use the email marketing service for free until you grow your email list past the number that is allowed by the free plan. So, take your time to learn about the different options that you have before choosing anyone. Make sure it is right for you and your marketing strategy. After choosing a platform, you can then start to build your email list with ease while enjoying the email marketing tool’s functions.
2. Add opt-in forms on your website
You might not think about this, some customers are actively looking for ways to sign up and start receiving your emails. These people are a precious gem, and you do not want to lose them with a complicated signup process that appears like a task and not an opportunity. You have to ensure that things are more comfortable with these ones. To do this, you first have to create an opt-in form that is user friendly. With an opt-in form, you get the consent of the recipients to send emails to their address. The way to do this is mainly by the subscriber entering their email details in the form and submitting it. Pretty easy, isn’t it?
It will help if you keep things simple when you create an opt-in form. No one wants to feel stressed, trying to sign up for your emails. You can also make your opt-in form more accessible by displaying the form in the part of your website that is very visible, like your homepage. With this, you can be sure that the form will not get mixed up with other content of your website very easily, and many of your website visitors will also find it easy to sign up.
3. Offer subscription incentive
Everybody loves something that comes freely, and your customers or prospects are not exempt. A product can be attractive, but nothing is appealing about its full price. But once you offer a little discount, you will be surprised at how quickly things can move and how certain things are. You can use this discount incentive to build your email list. This is actually an effective way to make your email list as the customers feel that in exchange for their email address, they are getting something from your brand. It feels like a business transaction, but in the end, you will gain more from it.
Make sure that the discount that you are offering is worth something that they can consider at least. If your discount isn’t worth it, they will just breeze past it like there is nothing in it – and there really is nothing in it for them.
One way to make sure that they are second-guessing their decision is to close the pop-up with very creative buttons. For instance, people will find it easy to say no to an offer if the button simply reads: “No, thanks.” However, if you decide to be more creative with the button and use something like: “No, I don’t want exclusive access to subscriber sales and 20% discount on the product”. It is longer, explains better, and is more effective. The customer will have to think about what you’re offering again with this button. This way, they will be thinking of joining your email list while considering the discount you are offering.
4. Send welcome emails to new subscribers
If you take your time to think back, you will remember that there were times that you went to an event, walked into a store, or stepped your feet in your home and felt really welcome. By just moving in through the door, you felt appreciated already. These are real-life experiences that you can apply in your email marketing to grow your email list. Very much like when you visit someone’s home or attend an event, your new subscribers should see, feel, and know that you are excited that they’ve joined your email list.
However, fewer things kill this feeling of being welcome in the email list building than an inbox message asking the new subscribers to confirm their email address. The second your subscribers decide to join and hit the submit button; you have to ensure that they feel appreciated. Thankfully, it’s a lot easier to make this happen and give your email subscriber warm feelings. And the easiest way to do this is with a welcome mail. Welcome them to your email list, thank them for subscribing, and then follow up with relevant information about the kind of content they’ll start to get from you from that point.
5. Use a pop-up form
If you do as little as visit a few websites per day, you must have seen this pop-up form before. It is that peppy window that pops out of nowhere and blocks the page that you’re viewing on the website. This window will offer to inform you of discounts that you can enjoy, but you need to enter your email to enjoy such benefits. If you’ve entered your email into one of these windows, you’ve signed up for their email newsletter and are subscribers. This is an email marketing trick – and is fast becoming a common one. The pop-up form is a brilliant way to grow your email list using very easy hooks. So, it is a strategy that you should try out.
When you’re designing the pop-up window, you should be thinking like the customer and not like the one building an email list. You definitely can’t go around asking random people to sign up for your emails out of nowhere. What’s the email about? How does it help them? There are very few people – if any at all – that will do something without looking for any form of benefit from it. So, when creating the pop-up, think of something that can catch their attention, a typical example being a discount code for the first few purchases. This can also serve as a foundation for building a strong relationship with your subscribers, and also make it easier and faster to grow to develop your email list.
Conclusion
If you’ve been unsure about how you’re supposed to go about building a powerful email list, you are not the first one in those shoes, and you definitely won’t be the last. As digital marketing is still the most typical marketing form, email marketing is also one of the most reliable forms. Thankfully, the tips in this article are tested and trusted. So, they are surely going to provide you with enormous help in building your email list.