Email is undoubtedly the most reliable marketing channel. It has been around for years and will remain as important as it is now. After all, how can it disappear when an average email marketing campaign delivers a $42:1 ROI?
That said, much like with any other marketing strategies, your resources for email marketing can dry out, especially if we're talking about the content for an email copy.
What should you do in this situation?
Here are some suggestions on how to never run out of email marketing ideas.
1. Get to Know Your Customers Better
It's a no-brainer that your email marketing strategy should focus on your target customer. And, all content decisions should highlight the needs of your audience. If you fail to take that into consideration, you won't see much engagement from your emails.
Collecting information about your target audience will contribute to a more data-driven email marketing campaign and also supply you with email ideas.
For instance, you can browse social data shared by your audience on social media. From this data, you can learn about the industries where your followers work:
It's also a good option to survey your followers to learn more about their content preferences, interests, and needs which you can use in your emails.
2. Learn about Current Email Marketing Trends
Email marketing now is not the same as it was a few years ago. It constantly changes, bringing in new trends and ideas to engage potential customers. That's why it is so important to keep up with the changing landscape of email marketing. And, with this knowledge, you'll also have more email marketing ideas.
However, you can get even more email marketing inspiration if you check out brands from foreign markets and their email marketing strategies as well. For instance, if you're looking for FOMO email examples, this email from Notino.fr can supply you with some creative ideas:
Of course, you'll need the knowledge of basic French to be able to read this email. It doesn't have to be an advanced level of French – some essential words and phrases plus the ability to read will do the trick.
The knowledge of any foreign language can also help you read and understand other resources on email marketing – blogs, publications, etc. This way, you'll expand your horizons and supply yourself with email marketing ideas.
3. Consider Seasonal Email Content Ideas
Seasonal content is not something you should rely too much on if you're running a blog. However, with email marketing, it's not always the case. On the contrary, dedicating your emails to a special occasion can help you generate more engagement.
So, if you feel like you're running out of email marketing ideas, try making your emails seasonal. And it's not necessary to rely just on big and popular holidays, like Christmas or Easter. Mother's Day is also a great occasion for a seasonal email marketing campaign:
However, when choosing seasonal content ideas for your emails, think, whether your choice aligns with the needs of your customers.
4. Do Keyword Research
Keyword research can help you generate quite a few email marketing ideas when done right. It's better to employ several keyword research methods and tools to get as many ideas as possible.
As usual, you can start with Google's autofill and see other searches that come up for the given keyword:
Then, you can check out the People Also Ask section:
For broader results, employ tools like Ahrefs or SEMrush. On Ahrefs, check out matching and related terms to find other similar keywords and search queries:
It's also a great idea to browse forums like Quora and Reddit. There, people discuss different topics and ask related questions. You can use these queries to generate ideas for your next email marketing campaign.
Wrapping Up
Ideas are everywhere, you just need to know where to look. But no matter how many ideas you come up with for your email marketing strategies, make sure they align with your audience's needs. The better you know your audience, the more engagement and conversions your emails will deliver.